• Victoria Park Zetland, Sydney:

East Village Invites Sydney residents to come and join in the Easter Celebrations.

East Village, Australia's most diverse & exciting urban marketplace, is open over Easter and celebrates Easter with an assortment of activities and a festive digital competition to keep the family entertained this week.

Located in the vibrant residential community in Victoria Park, Zetland, East Village, is inviting Sydney-siders to come and join in the celebrations of Easter with a variety of activities from cupcake decorating to visits from the Easter bunny, and cooking demonstrations of delicious Easter treats.

The activities running from March 30th - April 4th include:

Fun Activities for the Whole Family to Enjoy …

Social Treasure Competition

Find 25 products, take a photo, upload using the #eastvillagevp and #eastervillage, and be in for the chance to win some incredible goodie bags filled with items including a Lorna Jane Nourish Cookbook, an Optus Selfie Stick, Oliver Brown chocolates, and a Beaute Haus Macadamia Brush. Get on to the East Village Facebook page, for hints of where the 25 products can be found.

Easter Cooking Demonstrations

Foodies and aspiring cooks are invited to watch Chef Felicity Goodall, Head Chef of Jamie's Italian, Sydney, preparing and cooking-up some Easter treats. Guests will also be treated to a free 2 minute hand massage during the cooking demonstrations courtesy of Leah's Wax Works.

Audi Guessing Competition

Customers are invited to try and guess how many Easter Bunnies are inside the Audi A3 parked outside Bowan Island Bakery for a chance to win an Audi driving experience!

... And For the Kids.

Kids in the Kitchen

Children are invited to get creative this Easter with FREE cup cake decorating from 11am -2pm on April 1, 2 and 4.

Easter Bunny Visits

Family and friends are invited to meet the Easter Bunny when he makes a very special visit at Easter Village this week. The Easter Bunny will be hopping in between 11:00am – 2:00pm on April 1, 2 and 4. He may even have a treat!

To find out more information of all activities visit

About East Village

East Village is inspired by some of the worlds' leading urban market places including Chelsea Markets and Eataly in New York, Faneuil Hall in Boston and Borough Market in London. Under the leadership of PAYCE, the world class architectural collaboration of TURNER, Hassell and Koichi Takada Architects are behind Sydney's latest retail food and lifestyle destination.

East Village incorporates a full line 'new generation' Coles supermarket concept store; Virgin Active Health Club;

Audi office and service centre; My Health Medical Centre, Montessori Academy and an exciting specialty retail mix including artisan stores, fresh food, health & lifestyle, daily service needs, cafes and restaurants such as Colins Butchery, Taste Growers Market, Taste Baguette The Village Crow, Mad Mex and East Phoenix.


PAYCE is an award winning Australian property investment and development group, PAYCE has been transforming places since 1978.

A leader in urban renewal, the team at PAYCE has played a key role in creating some of Sydney's most iconic precincts. From Wentworth Point at Homebush Bay to Washington Park at Riverwood and the exciting new Royal Shores waterfront development coming soon to Ermington.

With a focus on design innovation and social cohesion, PAYCE delivers landmark projects that revitalise suburbs and create new liveable and social communities.

East Village is open seven days a week and located on Gadigal Avenue, Zetland NSW 2017.

For more information visit:


  • Sydney:

PAYCE is proud to announce East Village in Victoria Park at Zetland, shortlisted in the Retail Design category of this year's Australian Interior Design Awards.

PAYCE is proud to announce the interior design for its urban marketplace project, East Village in Victoria Park at Zetland, designed by Koichi Takada Architects, has been shortlisted in the Retail Design category of this year's Australian Interior Design Awards.

The annual awards, presented by the Design Institute of Australia, designEX and Artichoke, recognise innovative thinking and visionary solutions of Australia's design industry.

East Village Interior Design theme, 'Forests' shines through.

The entries are judged by a jury of industry professionals drawn from around Australia. The winners of the Australian Interior Design Awards 2015 will be announced on Friday 15 May.

Project interior architect, Koichi Takada said the East Village retail centre introduces a unique shopping experience by creating an urban marketplace under a forest canopy.

"'Forests' is a theme of East Village interior design that builds on the architectural concept of hybrid mixed-use residential living in a park." he said.

"The theme seeks to draw the landscape of the park inside the built form to create continuity and balance between the external and interior environment.

"Koichi Takada Architects' interior design concept for East Village challenged the common perception of retail shopping by introducing more natural elements, such as the use of raw timber materials and rustic steel.

"The result is a new shopping experience where natural light is featured, and artificial light is designed to mimic the dappled light through the branches of a tree as one would find in a natural forest," Mr Takada explained.

Brian Boyd - East Village is Unique among Premium Quality Retail Development Projects.

PAYCE's Managing Director, Brian Boyd said he was very pleased to see the project make the shortlist of finalists in this year's prestigious industry awards.

"PAYCE is immensely proud of its East Village mixed-use project and the excellent result achieved primarily as a result of Koichi's fantastic design," Brian Boyd said.

"We wanted the marketplace to be unique and reflect the attention to detail and premium quality that PAYCE is renowned for in all its projects," Mr Boyd continued.

New Levels of Design and Sophistication in Sydney Retail experience – Dominic Sullivan

PAYCE's General Manager, Dominic Sullivan said a new level of design and sophistication was introduced to the Sydney retail market at East Village.

"The feedback we have received since the marketplace opened last October has been fantastic and people are quite genuinely excited when they walk through the front doors for the first time and see the beautiful quality and uniqueness of the design," Dominic Sullivan stated.

East Village has already received a number of industry accolades, including the top award for Mixed-Use Architecture in the 2014 Sydney Design Awards and a Commendation Award for Design and Innovation in the 2014 Urban Development Institute of Australia (NSW) Awards.


  • Brian Boyd – Managing Director of PAYCE Consolidated Pty Limited Limited Sydney NSW
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